G1 Group 2 How can Times Software Utilise B2B Marking Strategies to Attract New Clients And Promote Brand Awareness?

 

You can’t buy Time, but now you can!

1

 

Products

 

Competitor Analysis

competitor-analysis

 

Target Audience

 

Facebook: Claim the Page and Carry out Action Plan (Attract, Retain and Engage)

Attract – Giveaway contest with a E-Payroll Tour Video with boosting (1,500 users to like the Page)

times-campaign

 

Retain – Interesting Content Strategy to be posted minimally weekly (Retain 50% of 1,500 likers over the 6 months)

 

Engage – Create events and ask questions (Two-way communication)

 

LinkedIn: Create a company profile and carry out Action Plan

Attract – Use current clientele’s testimonial to raise brand awareness with LinkedIn Paid Targeted Ads

 

Retain and Engage – Start posts with questions that are relevant to the client’s business environment with links to the company’s website

linkedin-question

 

Instagram: Create an Instagram Business Profile and Carry out Action Plan

Attract – The Big Clients First Post and Promote it

 

Retain – Catchy Slogan

instagram-catchy-slogan

 

Engage – Special Occasion Post

Instagram special occasion post.png

 

Foreseeable Obstacles

foreseeable-obstacles-1

Overlapping sales and marketing roles + Customers negative comments may not be handled in time with care

 

Solutions

solutions

 

Cost Benefit Analysis

total-targeted-reach

cba

Done by: Dionis Liaw Ying Ling, Ong Xue Ling, Petrina Thia Ai Ling

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