COMM346 AY2017-18 has finished all this term’s course-work

COMM346 has finished all this term’s course-work .

Student presentations were held during Weeks 12-13.

 

Corporate executives from OhChaCha and Nine Fresh who are the clients of Alto Marketing – the digital consultancy – visited COMM346 and attended students’ pitch.

OhChaCha executive directors received well the CSR ideas and video viral campaigns.

The Nine Fresh PR manager also indicated high interest in the ample timely and seasonal event ideas suggested by the pitch.

Sanghee Kim, one of the COMM346 alumni, and an Alto founder, represented WingZone and provided valuable feedback to three groups who pitched ideas for WingZone.

Sanghee said “All of our clients are very impressed by the fresh and insightful ideas of each group, and will discuss further on actual incorporations of groups’ ideas into real strategies.”

Thank you to OhChaCha and Nine Fresh for their amazing collaboration with COMM346 this term!

 

Other students’ projects in G1 presented social media strategies for The Coastal Settlement, The Cat Museum, academic research on parasocial relationship through politicians’ use of social media, and a case-study on aviation crisis responses via social media.

Students’ projects in G2 presented hands-on strategies for SPCA, Home Away, The Big Cheese, Suit Yourself, and FoodPanda, as well as academic research on addictive following of online influencers.

COMM 346 successfully finished this term.

Well-deserved kudos to you all! And good luck with your finals!

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