G2 Individual Project – Rebecca Minkoff

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Rebecca Minkoff is a premium global lifestyle brand founded by Rebecca Minkoff and Uri Minkoff in 2005 (Rebecca Minkoff, 2016). The brand, based in New York, carries a wide range of accessible luxury bags, accessories, jewelry, footwear and apparel. However, their core business is bags. They have three domestic retail stores and two international retail stores in Hong Kong and Seoul, Korea. Their products are also distributed in over 900 stores and shipped to over 46 countries worldwide.

How can fashion brand, Rebecca Minkoff drive brand awareness in the Asian market with the use of social media?

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G2 Group 9 Magnum

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Magnum is a premium ice cream brand under Unilever’s Heartbrand. Originally, developed in Belgium and launched in Germany in 1989, Magnum is the first handheld ice cream aimed exclusively at adults. Since then, they are sold over 40 countries worldwide. Magnum’s focus on product innovation has seen the launch of Magnum Classic which uses a special formula to combine ice cream and fine chocolate to withstand temperatures as low as -40 degrees celcius.

How can Magnum create strong brand community via interactive social media activities?

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G2 Group 9 Magnum

A Day Without Pleasure Is A Day Lost

Magnum is a premium ice cream brand under Unilever’s Heartbrand. Originally, developed in Belgium and launched in Germany in 1989, Magnum is the first handheld ice cream aimed exclusively at adults. Since then, they are sold over 40 countries worldwide. Magnum’s focus on product innovation has seen the launch of Magnum Classic which uses a special formula to combine ice cream and fine chocolate to withstand temperatures as low as -40 degrees celcius.

Read More »