Western content now heading to Chinese social media feeds

I came across this article http://www.cnbc.com/2017/04/13/western-content-is-heading-to-chinese-social-media-feeds.html, which detailed how a recent tie-up between local social media platforms (eg; Weibo) and Yoola (a digital content distributor owned by YouTube) will bring selected content, mostly from the US and Russia, into the Chinese market.

One of the few aims of this endeavour, is to help influencers gain traction in China and bridge international content gaps by localising Western content and promoting it on different networks in China.

I think it is very interesting how China is slowly opening up to Western media, although it seems very certain that China will continue to block International social media companies such as Facebook from gaining a foothold in the local market.