I have based my media case analysis on Nasty Gal.
It is a fashion retailer based in the United States of America that specialises not only in clothing but accessories and shoes as well. Nasty Gal started off in 2006 as an eBay store by its founder, Sophie Amoruso, who sold old pieces of clothing. It’s first brick-and-mortar outlet was opened in 2014 in Los Angeles.
Despite having almost a million followers each on Facebook and Instagram, the likes on posts by Nasty Gal barely reaches a tenth of its follower ratio. It’s Tumblr and Pinterest accounts are also seriously under-utilised.
As such, the 2 content pieces I have created for them will hopefully tackle these problems!
My group (Jake, Bernadette, Trix, Sid and I) will be working on HIC JUICE as our organisation of choice for the group project.
As health becomes increasingly important amidst the hectic lifestyles of people in Singapore, the popularity of juice cleanses have risen and cold-pressed juices have been taking our island by storm in the recent years. HIC JUICE is one of the most popular consumer’s choices.
We selected this organisation because it is a home grown brand that started out in 2013. Their usage of social media is not limited to only one platform but three in total. We want to analyse their usage of these platforms in relation to their entrepreneurial success.
We hope all of you will have a better understanding of the organisation after our presentation 🙂